Wormo

For a solid month my life was centered around a fuzzy, blue worm on a string. It all started, like many great ideas, at a brainstorming session for something completely unrelated. We were planning out a comprehensive social media campaign to promote the college’s counseling center and somehow our attention shifted to the late 1970s toy turned cult internet icon, worm on a string. My student worker, Kiera, and I began developing outlandish and absurd scenarios that we could insert these adorable little worms. I knew we had to do something with them. Luckily it was early March, and I knew the perfect excuse-erm-reason to make this happen.

Meet Wormo

The main idea came to us easily - Falco, the College’s official mascot, would be replaced by Wormo and, in a fit of jealousy, Falco would conspire to get rid the usurper and regain his title. Coming up with this idea was easy, but executing it was far from it. The number of moving parts for such a small video was surprisingly high. We needed to identify students actors, film product-video style videos of the worm, recruit extras for group scenes, and capture man-on-the-street interviews.

Making It Real

In order to really sell this video, to make our audience into thinking it’s real, we couldn’t settle for anything less than the highest production value we could muster. Without access to a studio with a cyclorama, we had to think creatively. By utilizing my connections with faculty and staff in the Performing, Visual Arts, and Communication program, we were able to borrow a 9-foot roll of white paper, as well as large stagings block. Our two “marketing professionals” were filmed against the white backdrop, which convincingly made it appear that they were in an infinite, white void.

Fake it till you make it

By making the most of our small “studio” space, we were able to fake and infinite white cyclorama.

Wormo’s product shot sequence presented the most challenges of the production. It felt like no matter what we did, we could not find the Goldilocks solution. For example, if we filmed on a table, we could get the lights high enough due to the low ceiling. If we filmed on the staging block, we couldn’t get the camera low enough. Solutions of involved trying plans B, C, D, all the way through G and beyond.

One particular shot that I wanted to get was an orbit around Wormo. A shot like that would normally involve a rig the allows a camera and a backdrop to rotate 360 degrees around a small platform, but like many projects there was no budget. I could not afford to purchase one of these rigs personally so I attempted to build my own using a slider, a Lazy Susan, and some brackets. While this MacGuyvered contraption had potential, it suffered from some pretty serious shortcomings that prevented it from being used in the final product. For example, the platform that the object sat on needed to be held in place with a c-stand, which prevented the camera from making a complete rotation.

You Spin me right round

The first attempt at a spinning 360 rig was far from pretty…or stable.

It wasn’t all difficulty and headaches. One part of the product shot sequence that came out particularly well was of Wormo crawling out of the letter “O”. To achieve this shot, I used the font chosen for the video as a stencil to cut out a hole in a piece of foam core. I then covered the hole with green paper so I could mask and key out the background so just the worm was visible. Since I already mocked up how I wanted the text to look in After Effects, I was able to position the camera so that the hole matched the rotation angle of the text.

Lessons Learned From A Worm

Producing this “Wormo” video was incredibly enlightening and personally fulfilling. I learned a lot about the limitations of our equipment and space, and how important experimentation is. Wormo may not be the official mascot, but he’ll always be the best mascot to me.

DCC's Greatest Hits

The end of a year is often a time of reflection. It’s chance for us look back at all the worldwide events, personal milestones, and changes we’ve experienced over the last 365 days. In the recent years, it has also become an opportunity for brands and institutions to highlight all of their accomplishments over the last year. Dutchess Community College accomplished a lot in 2021 and I wanted to showcase all the things we did in a special year-in-review video.

DCC opened two new facilities, launched two new academic programs, and welcomed students back to in-person instruction. I wanted to create a video that was moved beyond just a simple montage. It wanted a theme that to run throughout the video and give it special identity. I brainstormed several possibilities, but kept coming back to the idea of a music, specifically that of a “greatest hits” album. Why in the world would I pick something so antiquated as vinyl in an age of digital music and subscription services?

From a practical standpoint, an album lends itself well to video. Large, tangible items are easier to film than close-ups of digital displays. An album also has a very physical end. When the needle reaches the end of the a side, it lifts up, returns to home, and the record stops spinning. I felt that this would be a great visual metaphor for the end of a year.

I wanted to make a DCC-themed parody The Beatles’ iconic album, Abbey Road, but it was too late in the semester to recruit students for the photoshoot. Finals had ended a few days prior and nearly the entire student body had left for winter break. I was left with the option of compositing separate photos of the mascot, Falco, to recreate the iconic image. I grew dissatisfied with the final result, however, as each “clone” of Falco ended up being connected at the feet like a paper doll. I needed to move on to plan B.

Plan B for the album cover project was to recreate the cover of Queen’s second album, Queen II, using a similar compositing method. I made arrangements to use the TV studio where I knew I could keep it dark and set my light source high enough to capture the same dramatic lighting as the original. The head of the Falco costume was mounted on a hand truck and placed on wooden boxes at different heights. A tripod held the camera in place so its position would remain consistent throughout the shoot. A student worker volunteered to wear the costume arms. The final image was a composite of 5 different photographs and several layer of noise and textures to give the album a weathered look. It was printed out on heavyweight paper and glued covered an sacrificial album (don’t worry, it was a duplicate).

Creating props is turning out to be a one of my favorite hobbies and I look forward to what I can create in the future. Hopefully fun “year-in-review” videos like this one will evolve into a tradition at Dutchess Community College.

Scaramouche, Scaramouche, will you do the fandango?